Dardoch Branding

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Branding

Below is a logo, logotype, and brand identity exploration of the professional League of Legends player, Dardoch. The player struggled early on in his career with being an admittedly toxic player, but since has has made efforts to change. Although the stigma still exists within many fans minds, he's largely overcome a lot of issues. The brand exploration below plays with the concept of 'misunderstood toxicity'.