Boys & Girls Clubs of America

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Branding

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This project was a rebrand I did for the well known Boys & Girls Clubs of America. The rebrand was based off a brand brief that highlights the uniqueness of Boys & Girls Clubs of America among the other big non-profit companies around the country. Perhaps the most important of these aspects being that Boys and Girls Clubs of America offers specific locations for the members and staff.

Highlighting that was my main focus during my rebrand.